Should you Try Scoring 100 on AHrefs & SEM Rush?

Is it worthwhile scoring 100 on search tools, or should your focus be on creating content? And how hard is it anyway? Both of these platforms offer a free tier with a site crawl tool that gives an overview of the health of a website, and in the words of one previous manager, the target is 100.

Technical SEO as this would fall under is the un-glamourous art of making a website easily crawlable, and this falls in grey area of responsibility between the marketing and web development teams. Within the development team, it can be further divided into front, backend and dev ops. For the marketing team, a digital marketing manager & SEO specialist will take the lead and depending on the organisation and size of the site there could be even more. It can take a lot to get a site to 100%.

SEM Rush on the results page of the audit gives you a hint, in the top 10% of websites (using their platform?) the average score is 91% now take that industry-specific and you see that number drops down to between 70-80% the answer is no chasing the 100 on SEM Rush is not worth it, at least it's not being achieved anyway.

Content Perfect

This site is not Perfect but ahrefs a score of 100, at least when it decides to find the site map which occasionally it doesn't (solved! Git Ignore you SiteMap!), not sure why. But it won't change the ranking of the posts, or the pages and suddenly put the home page on par with Monday or another established project management tool. It shouldn't.

With a limited amount of content and no brand recognition scoring 100, is not something that particularly worries me, but the solid foundation does put the site in a good place for the future.

SEO is a long game, and one that has seemingly hundreds of variables getting this score high at the start, creating the processes and tools for high standards erodes one future problem, leaving time for other development in the future.